In Egyptian slang when we repeat a word twice, it’s a form of a verbal affirmation. When we want to confirm that something is right, best in its category, of great quality, and original, we call its name or its characteristic twice. Like “man man” “woman woman” “pasta pasta” “delicious delicious”.

So when we say Domty milk is milk milk, it means it’s an original 100% natural milk, of great quality. It means its taste, smell, and texture are just right.

All this is communicated in a simple line of just two identical words: Milk Milk

We launched this concept with a film that shows how we use this form of expression in different situations in our lives. And how it differentiates between the mediocre and the original. Ending with the same style showing how there is “milk” and there is Domty which is “Milk Milk”